Everyone is aware of the usefulness of the Internet and Digital Marketing. Many online shopping stores are facing the issue regarding genuine reviews about their services. Especially, Sri Lanka is a country where online shopping stores like Daraz is very popular. The proposed solution to the problem was the use of Electronic Word-of-Mouth (eWOM). The idea behind this system was to enable consumers to go through honest reviews about other products. A platform where people can actually see the original reviews about certain products. The system is named “Digitish”. It will help both consumers and vendors to have a fair business.

Digitish enables people to use an online platform for shopping. It helps vendors to sell their products more effectively. The efficiency of such platforms is important for encouraging people to buy more products. In doing so, the avoidance of negative reviews is necessary. A vendor has the right to sell its products, but the consumer has the right to review it honestly. Therefore, Digitish helps both sides efficiently. It will filter the honest reviews (both positive & negative) and compile them in a single database. Thus, people will easily understand the originality of the products.

In Sri Lanka, people don’t rely on online shopping platforms because of review manipulation. People are not relying on digital marketing due to various factors like; review manipulation, bad quality product, etc. It is a fact that Digital Marketing is an essence of the current world trading order. The marketing will experience an increase in the upcoming 5-10 years. Therefore, such platforms (like Digitish; an upgraded version of eWOM) are working from the start to ensure the sustainability of the online/digital marketing.

Digitish is a platform for digital marketers who want to pursue their careers online. It is beneficial for vendors. It enables them to create customized offers for their special clients. It will allow consumers to buy things from their favorite vendors without any problems. The vendors can also allow the customers to have the desired discount on every product. People will buy such products based on honest reviews of real customers. For example, Digitish will provide a simpler UI that will be understandable by people of any age. it will compile all reviews about a certain product from different merchandises and then allow people to compare between the best sellers.

Many digital marketers are already showing their interest in such a mobile application that will help them get rid of all the complexities faced during online trade. Vendors will be able to keep track of their past customers. Based upon their consumers’ needs vendors will be able to facilitate them in the first place. All the issues that customers are facing will be directly and quickly solved by the owner/provider of the items.

A big reason for losing customers is poor after-sale services. Vendors in Sri Lanka are facing this issue because of an improper relationship between the service providers and the consumers. Digitish also resolves this issue with the help of after-sale reviews and consumer’s satisfaction.